Welcome to Insights With Hanna a space where I’m sharing my personal insights and thoughts about brand management.

I’m Hanna, and my professional journey has taken me through various industries, filling roles in management and leadership. Each position has taught me the importance of establishing and communicating a strong corporate purpose, vision, and values. This alignment is not only crucial internally to unite teams and cultivate a strong company culture, but it also enhances performance. As you can see, it was initially more about internal goals.

However, these aspects are equally vital for the external perception of the company and its brand. Therefore, aligning and maintaining relationships with customers and stakeholders is crucial and existential for every company.

On this platform, you’ll find a collection of my thoughts, experiences, and observations about brand management. From the foundational principles of brand identity to dynamic strategies for brand growth.

Whether you’re creating a new brand for your project or existing business, are a seasoned marketer, or simply curious about the forces that shape our perceptions of companies and products, you’ll find valuable resources here. Join me on this journey as we explore the fascinating world of brands, learning how to craft them with intention, manage them with care, and grow them with purpose.